MINDPARK创意大会2019公共设计版块嘉宾调整公告
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With the development of digital technology and the changes of the population, the consumer market has been reformed structurally. New consumption forces thus have come into being, giving birth to new business models and serving as a powerful driving force of the pluralistic creative economy. If creativity drives the industries including environment, education, art, culture and technology to break the boundaries, what would happen to consumption and business and how will these changes boost future business? Furthermore, what roles shall we play to jointly shape the future of the consumer market pattern and seize more business opportunities?
MINDPARK 2019, together with creative people, managers, and different individuals from all over the world, will focus on future consumption from various perspectives from public consumption, product market, brand business to community culture. We will jointly discuss the future consumer ecosystem and explore the key of future Chinese business market.
Topics and Speakers
Public Design
Different from traditional constructions, public design focuses on the creation and operation of a high-quality urban space and its spiritual culture, which drives the evolvement of the business environment. Based on toady’s context, through the diverse public design research, we will re-understand, excavate, and explore the theme that how public design brings hidden, sustainable and future-oriented values.
Caroline Bos
UNStudio
Co-Founder / Principal Urban Planner
Tiffany Dahlen
MAD Architects
Founder & Visual Director
Hu Li
OPEN Architecture
Founding Partner
Brand New
Consumption no longer serves as an act to satisfy people’s needs, but a kind of personal statement and expression. With the rise of a new generation of consumers, this view has increasingly challenged and changed traditional consumer behavior, market formats and competitive mechanisms. As the world developing and changing so fast, how should brands cater to new consumers and new consumer behaviors, as well as talk to a new generation of consumers in new ideas?
Kundo Koyama
Broadcast writer/ Scriptwriter / Creative Planner
Tim Sedo
The North Face
Global Brand Director
Thomas Widdershoven
thonik
Co-Founder & Director
Digital Contents
As technology is no longer limited to efficiency and cost, digital content has become an important player in the consumer market. Digital technology liberates our eyes from a one-way visual system in various ways, while shaping a more stereoscopic, multi-sensory expression and applying more diversely to commercial practice. In the future, what role will digital content play in the market? Will it lead the way in future consumption?
Vincent Houzé
Digital Artist
Sakchin Bessette
Moment Factory
Co-founder & Executive Creative Director
Kengming Liu
Bito
Founder & Creative Director
Experimental Scenario
While online shopping becomes the norm of consumption, offline scenes have become an important part to attract consumers. The scene no longer serves solely for the product, but becomes the product itself, serving as a broader extension of the product form. Analyzing different consumer scenes, we will find out the core elements that make up innovative scene to transform and create consumer currencies that cannot be ignored by our emotions, memories, and experiences.
Alexander Groves& Azusa Muraka
Studio Swine
Founder
Jo Nagasaka
Schemata Architects
Principal
Jingjie Cheng
WeWork
Technical Director of Great China
Driven by Design
How can designers use strategic thinking, internalizing design as part of the value of the product, which will affect the renewal of business models? We will dig deeper into the essence, methods, and skills of design, and find out how to make design itself the core driving force for sustainable market growth.
Brian Collins
COLLINS
CEO & Co-founder
Manabu Mizuno
good design company
Founder & Creative Director
Shane Schneck
Office for Design
Founder
Children’s Art Education
As much attention has been paid to creativity, the educational model and its impact are widely discussed. With the joint efforts of the authorities, public organizations, and technical talents, various innovative aesthetic education and its products have come into being, refreshing people's awareness of traditional aesthetic education. According to today’s condition, we will analyze how aesthetic education gradually come into public vision and how children’s aesthetic education has become a new consumption and social trend.
Kari Korkman
Helsinki Design Week
Founder & CEO
Fanny Serain
Centre Pompidou
Head of practices and programming unit
Lucas Zanotto
YATATOY
Founder & Designer
Create China
Create China is a local brand representing and offering the Chinese creativity and Chinese original brands the stage to show and exert their influence. As a special forum, Creative China invites outstanding domestic brand conductors to share their perceptions on new consumption of their respective industries and their predictions on the changes and future tendency of Chinese consumption market in form of speeches and dialogues, and further provide more practical creative experience to help more Chinese creative forces to step into the international market.
Shuting Liu
SUPERMONKEY
Founder & CEO
Xiaolu Liu
NEIWAI
Founder & CEO
Zhang Chongshuo
MODERN SKY
Vice President
Master Class
Creative masters from all walks of life in the world, Chinese business elites, and business executives will learn and exchange ideas from the close and multi-directional contact in the master class. Creative masters will share their practical experience and perspectives face to face with you and help you sort out your thinking. Through the perspective of the creative masters, we can focus on the hot spots of the industry, get the first-hand inspiration, jointly activate creative thinking, and explore innovative solutions.

Arouse People’s Empathy: The most effective way to create value

Time: April 19th, 11:30 – 12:30 AM

Language: Japanese (alternating interpretation)

Course category: #Brand Culture

Interpretation to the topic:

Modern enterprises have regarded brands as the core factor for survival and development.  And the cultural spirit and empathy are considered the entry point of brand strategy. How to recall the memories and create a personalized brand culture and value is a strategic issue that is worthy to be learnt by all brands. Kundo Koyama is the "multiple creativity" master in Japan. Through his creations from "AMAKUSA Trilogy"(天草三部曲) to the Internet celebrity KUMAMON, we can learn how to touch the inner heart of the people and stimulate their empathy, thereby deepening it as brand value by his keen observation and the way he promote creativity.

Kundo Koyama
Arouse People’s Empathy: The most effective way to create value

Translating Design: From architecture to technology

In recent years, technologies such as artificial intelligence and big data have actually entered daily consumption. While giving new energy to business development, they also remind us of the impact of new technologies on the environment and society. The Dutch architectural studio UNStudio is known for its rationality and foundation, and is technologically advanced. Co-founder Caroline Bos will lead the way around the city's design strategies and technical solutions to learn how to use design thinking to penetrate environmental architecture and technology applications, truly realize the value of technology, and face the collective challenges of current urban life from health, transportation to safety.

Caroline Bos
Translating Design: From architecture to technology

How should brands talk to a new generation of consumers in new ideas

Time: April 20th, 11:30 – 12:30 AM

Language: English (alternating interpretation)

Course category: #Brand Image #Design

Interpretation to the topic:

The young generation growing up in the Internet era has become the main force of market consumption. With the ever fierce competition in global market, brands are also looking for renovation, thus to create a new brand language system to satisfy the varying market tendency and get closer to the young consumers. COLLINS was once honored by Forbes Weekly as a firm that can reshape the future of a brand. As the co-founder of COLLINS, Brian Collins will analyze the brand’s value to the new era, and will further explore how the brands should connect with young consumers under the current market environment in order to keep more sustainable development.

Brian Collins
How should brands talk to a new generation of consumers in new ideas

Designing consumer behaviors

As the consumption pattern becomes more independent and individualized, the new generation of consumers is paying more attention to participation and experience, with the rising demand for the commercial space and environment. The spatial experience and circulation design in the consumption scene is also becoming a breakthrough to seize new consumer groups. The founder of Schemata architectural, and also the designer of iconic shops like Blue Bottle and Cafe, Aesop, Jo Nagasaka will start from the design process and method, analyze how to design the consumer scene with brand characteristics and better user experience from the space itself, an eventually enhance the value of commercial space.

April 20th 17:30 – 18:30

Language: Japanese (alternating interpretation)

#Brand #Commercial Space

Jo Nagasaka
Designing consumer behaviors

Driving Growth and Competitiveness: Brand transformation and the streetwear industry

Time: April 21st, 17:30 – 18:30 PM

Language: English (alternating interpretation)

Course category: #Brand Transformation

Interpretation of the topic:

In order to keep vitality of brand in the age of social media, the key act that does matter is no longer the following of fashion, but creating of fashion. It is both the objective of brand transformation and the key for improving market competitiveness for the brand to get rid of the stereotypes of specific functions and scenes, connect with consumers' daily life, and find diversified consumer groups to expand the market. As the global brand director of The North Face lifestyle line and a founding member of Urban Exploration, Tim Sedo will analyze how functional garment brands effective transform towards fashion brands and realize brand growth and competitiveness enhancement from the perspectives of brand culture, market observation, and user transformation.

Tim Sedo
Driving Growth and Competitiveness: Brand transformation and the streetwear industry
Workshop
In order to foster more interesting creative content and innovative talents, effectively stimulate expression, collaboration, creativity, imagination and insight, and activate innovative thinking, the workshops integrate and design multi-dimensional and multi-form creative resources to break social and industrial barriers, thereby realizing cross-field learning and exchange, and more efficient creativity inspiration.
Insight Exploration
Expression and Communication
Thinking Innovation and Enhancement
Exhibition
The MINDPARK 2019 joins hand with French multimedia artist Vincent Houzé to create an immersive interaction works that integrates powers of art, technology and creativity. We will experience the harmonious real-time interaction between image and sound, vision and hearing in the exhibition, feel the diverse expression and application of digital technology, enjoy the charm of digital art, think about the harmonious development of humanities and technology, and inspire creativity.
Lull
An ode to the diversity of life forms on earth, Créatures explores various semi abstract ecosystems, from the microscopic to the macroscopic, made of algorithmic landscapes, plants and creatures, whose combined simple behaviors give rise to an emerging complexity.
Créatures is an immersive audio-visual experience with real time graphics and spatial sound in which the visuals and the sounds interact seamlessly, mutually driving each other.
Créatures
An immersive and contemplative installation that explores the liminal state between conscious and unconscious.
In the center of an unlit 6,000-square-foot warehouse, waves of liquid light undulate wistfully across the walls of a semitransparent triangular structure. Simple rules shape this ever-evolving animation, giving rise to organic abstracted patterns with complex behavior that teeter between order and chaos. Immersed in layers of distant melodies that reverberate in sync with the surging fluid, as well as in a dense plume of fog that extends and blurs the light within, visitors dip in and out of the sculpture as if in a dream.
MINDSTORE
By taking selling of curiosity, imagination and creativity as tenet, the MINDSTORE collects and recommends every surprising and interesting product, creating a new purchasing experience and enlightening more inspirations. At MINDPARK 2019, MINDSTORE joins hand with Project – a brand experience and design institution to build a creative store which takes Hide & Seek as its theme. It can surely refresh our retail experience.
Creatives After Dark
The spark of thinking collision implies in every communication detail. On the first night of the conference, the Creatives after Dark will be held to facilitate close and pleasant communication by relaxing way of food, wine and music. Guest speakers, creative people, entrepreneurs, and creators will participate in this event to co-break the social barriers and build up links to create value.
City Map
City Map is to explore the unique creative teams and brands in Shenzhen, and to interpret and report creative characters and events in creative perspectives and unique tastes. It provides an exhibition platform for local creative people and brands; provides creative inspiration and creative partners for enterprises; and represent the implied but surging creative vitality for the city.
Passes and Prices
Schedule
7:30 - 8:30
入场
8:30 - 8:55
开幕式
9:0 - 11:00
先锋论坛 - 公共设计
Caroline Bos - UNStudio
Tiffany Dahlen
李虎 - OPEN建筑事务所
11:20 - 13:30
工作坊
11:30 - 12:30
大师班
小山薰堂
14:30 - 16:30
先锋论坛 - 品牌新世代
Tim Sedo - The North Face
小山薰堂
Thomas Widdershoven - thonik
17:20 - 19:30
工作坊
17:30 - 18:30
大师班
Caroline Bos - UNStudio
19:30 - 21:30
创意之夜
8:00 - 8:55
入场
9:00 - 11:00
先锋论坛 - 数字内容
Sakchin Bessette - Moment Factory
Vincent Houzé
刘耕名 - Bito
11:20 - 13:30
工作坊
11:30 - 12:30
大师班
Brian Collins - COLLINS
14:30 - 16:30
先锋论坛 - 场景体验
长坂常 - Schemata Architects
Alexander Groves&Azusa Murakam - Studio Swine
程静洁 - WeWork
17:20 - 19:30
工作坊
17:30 - 18:30
大师班
长坂常 - Schemata Architects
19:30 - 21:30
创意中国
刘舒婷 - 超级猩猩健身
刘小璐 - NEIWAI内外
张翀硕 - 摩登天空
张韩腾 - 腾讯
8:00 - 8:55
入场
9:00 - 11:00
先锋论坛 - 设计驱动
Brian Collins - COLLINS
水野学 - good design company
Shane Schneck - Office for Design
11:20 - 13:30
工作坊
14:30 - 16:30
先锋论坛 - 儿童美育
Lucas Zanotto - YATATOY
Kari Korkman - 赫尔辛基设计周
Fanny Serain - 蓬皮杜艺术中心
17:20 - 19:30
工作坊
17:30 - 18:30
大师班
Tim sedo - The North Face
17:20 - 20:00
Ending Party
Address
MINDPARK创意公园
广东省深圳市南山区后海大道2332号
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